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Fentons Creamery and Restaurant
The Monthly, June 2000
By Ronna Abramson
I Scream, You Scream

I know summer is on its way the first time I hear the jingle-jangle tune of the ice cream truck poking down our street.
Every time I hear ihe singsong chime, I can't help but pause to listen for kids shouting "THE ICE CREAM MAN!" like my brother and I did so many years ago.
These days, I'm too big to sprint outside to catch the ice cream man —after all. what if he's younger than me? I've graduated to the ice cream shop—an entirely different but equally decadent experience.
No matter where you stroll for ice cream on a warm summer day. it's hard to go wrong. But each shop offers something unique.
There's the old-fashioned sit-down ice cream parlor that looks as if it hasn't been redecorated in 50 years. It's the one with pink vinyl booths where you can spoon down a sundae leisurely even as it melts into a sticky mess on your plate. Or the small neighborhood shop where neighbors savor scoops of Rocky Road while swapping stories of morning soccer games.
In San Francisco, a tiny, unassuming shop makes up for its lack ol seats with unusual fruity flavors such as avocado and langka, a melon-like fruit from the Philippines.
The only rule that applies to all: don't even think about dieting.
"Do you have any low-fat?" Dorothy Fambrough asked on a recent evening at Fentons Creamery in Oakland.
They didn't. Oh. well.
"I worked out for three hours anyway," Fambrough said.
Like many Fentons customers.
Fambrough, who's in her 40s, has been coming to the East Bay institution since she was a kid. "I come here because I like peppermint." she said.
After reaching for her cup of bright pink ice cream, Fambrough realized she was short on cash.
Not to worry. Accepting credit cards is one of the few changes owner Scott Whidden has made since taking over Fentons 17 vears ago.
Whidden also added comfy red booths, bringing the total seating to 110. And he concocted new flavors, including CCAC—creamy caramel almond crunch—in honor of the 75th anniversary of California College of Arts and Crafts in 1989.
Part of the fun of going to Fentons is watching fellow sweet-tooths tackle their enormous banana splits, ice cream-covered brownies and the ever-popular gooey black-and-tan sundaes. Fentons brings together "people of all economic classes, all persuasions sitting next to each other." says Whidden. who estimates that 30 to 40 percent of customers are from outside the area.
"They either lived here at one time and moved to Nebraska and are back visiting family, or it's someone local says, 'You got to see the Golden Gate Bridge, Alcatraz and this ice cream parlor.'"
Another draw is Fentons' ice cream plant. The shop makes all its ice cream in its Piedmont Avenue building, whose big front windows give the place a fish bowl look. Through a window in back. customers can watch the ice cream being made.
"The fact that it's made on the premises adds the magic." Whidden says. "I'd say we'd be out of business if we didn't."
CREAM OF THE CROP... Unlike many other companies, Whidden says, Fentons uses a slow-pasteurization process to create a creamier, custard-like texture. While others shoot the temperature ultra-high in 30 seconds. Fentons takes 30 minutes.
Fentons also makes its own thick chocolate sauces and prides itself on using fresh ingredients. Whidden says.
"We try to go from the cow to your mouth in under a week. We're talking fresh cream."
Two Scoops: a double image of Richard Young IV digging deep into his dish at Fentons Creamery in Oakland.

Fentons was founded in 1894 on 41st Street as a dairy with cows and a home milk-delivery service. The luncheon counter opened in 1922. In the 1950s the company was acquired by a bigger dairy which moved the counter to Piedmont Avenue in 1960. Whidden bought Fentons in 1987 while he was working at Botts, another ice cream store on College Avenue in Berkeley's Elmwood District that closed two years ago.
"We've seen a lot of brothers and sisters going out of business," Whidden laments.
Another loss in recent years was Ortman's on Solano Avenue in Berkeley, whose storefront was replaced by Starbucks. Bill Ortman operated his ice cream shop and plant for 49 years before shutting down.
"The rent got too high and I couldn't afford to stay," Ortman says.
Ortman found a small ice cream maker in Oakland who borrows his recipe and sells it in the Berkeley Bakery, which also makes sundaes and milkshakes using Ortman's rich ice cream.
"We use lots of fresh strawberries, nuts. maybe a little more than somebody else." Ortman says.

Loard's Ice Cream is a Bay Area institution that hasn't melted under the heat of competition. Since buying the company from 85-year-old founder Russ Salyards last year. Steve Cohan has helped establish five new stores from Oakland to Los Altos. A new Loard's is scheduled to open in Pleasant Hill this month, adding to existing stores in San Leandro, Castro Valley, Concord, Walnut Creek, Livermore, Oakland, Orinda, Fremont, Newark and Alameda.
The fat content of Loard's is among the highest in the Bay Area, ringing in at 16 percent. "As bad as you can get," owner Steve Cohan says. This is not the place to come in and lose weight."
Ice cream is produced at the company's San Leandro plant. But none has been serving it longer than the original Loard's on MacArthur Boulevard in Oakland, which celebrates its 50th birthday this month.
FAT CHANCE ... Before he bought the company, Cohan had been bringing his kids to the Orinda store, just across from the Orinda Theatre, for years. So why did he buy?
"Chocolate showers," he says, referring to one of Loard's most popular flavors. The chocolate showers—made with chocolate chip flakes— melt in your mouth with the vanilla ice cream.
Similarly, the fresh blueberries in Loard's blueherry cheesecake ice cream explode in your mouth with a burst of sweetness.
"Russ was an excellent ice cream maker," Cohan says of the company's founder. The fat content of Loard's is among the highest in the Bay Area, ringing in at 16 percent. "As bad as you can get." Cohan says. "This is not the place to come in and lose weight."
The result of that fat content is a very dense, rich ice cream. One small scoop satisfies.
That's also true at Mitchell's Ice Cream in San Francisco, which has been operating out of the same storefront on San Jose Avenue since 1953. "A lot of people have been coming here tor several generations." savs Linda Mitchell. whose parents started the family business.

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