Two Scoops: a double image of Richard Young IV digging deep into his dish at Fentons Creamery in Oakland.
Fentons was founded in 1894 on 41st Street as a dairy with cows and a home milk-delivery service. The luncheon counter opened in 1922. In the 1950s the company was acquired by a bigger dairy which moved the counter to Piedmont Avenue in 1960. Whidden bought Fentons in 1987 while he was working at Botts, another ice cream store on College Avenue in Berkeley's Elmwood District that closed two years ago.
"We've seen a lot of brothers and sisters going out of business," Whidden laments.
Another loss in recent years was Ortman's on Solano Avenue in Berkeley, whose storefront was replaced by Starbucks. Bill Ortman operated his ice cream shop and plant for 49 years before shutting down.
"The rent got too high and I couldn't afford to stay," Ortman says.
Ortman found a small ice cream maker in Oakland who borrows his recipe and sells it in the Berkeley Bakery, which also makes sundaes and milkshakes using Ortman's rich ice cream.
"We use lots of fresh strawberries, nuts. maybe a little more than somebody else." Ortman says.
Loard's Ice Cream is a Bay Area institution that hasn't melted under the heat of competition. Since buying the company from 85-year-old founder Russ Salyards last year. Steve Cohan has helped establish five new stores from Oakland to Los Altos. A new Loard's is scheduled to open in Pleasant Hill this month, adding to existing stores in San Leandro, Castro Valley, Concord, Walnut Creek, Livermore, Oakland, Orinda, Fremont, Newark and Alameda.
The fat content of Loard's is among the highest in the Bay Area, ringing in at 16 percent. "As bad as you can get," owner Steve Cohan says. This is not the place to come in and lose weight."
Ice cream is produced at the company's San Leandro plant. But none has been serving it longer than the original Loard's on MacArthur Boulevard in Oakland, which celebrates its 50th birthday this month.
FAT CHANCE ... Before he bought the company, Cohan had been bringing his kids to the Orinda store, just across from the Orinda Theatre, for years. So why did he buy?
"Chocolate showers," he says, referring to one of Loard's most popular flavors. The chocolate showersmade with chocolate chip flakes melt in your mouth with the vanilla ice cream.
Similarly, the fresh blueberries in Loard's blueherry cheesecake ice cream explode in your mouth with a burst of sweetness.
"Russ was an excellent ice cream maker," Cohan says of the company's founder. The fat content of Loard's is among the highest in the Bay Area, ringing in at 16 percent. "As bad as you can get." Cohan says. "This is not the place to come in and lose weight."
The result of that fat content is a very dense, rich ice cream. One small scoop satisfies.
That's also true at Mitchell's Ice Cream in San Francisco, which has been operating out of the same storefront on San Jose Avenue since 1953. "A lot of people have been coming here tor several generations." savs Linda Mitchell. whose parents started the family business.